Promoting success in Our Backyard

In 2013, we launched a statewide marketing campaign designed to celebrate Rhode Island and highlight the state’s people, organizations, businesses, and industries. The Foundation rolled out the campaign at the Providence Performing Arts Center for close to 200 business leaders, policymakers, tourism officials, academics, and others committed to improving Rhode Island's economy.

“There are plenty of successes to feel good about right here in our own backyard -- global industry and cutting-edge innovation, thriving entrepreneurship, world-class universities and a vibrant arts and culture scene," said Neil Steinberg.

Backyard is an outgrowth of the Foundation’s economic development initiative, Make It Happen RI, which in 2012 brought together more than 300 private sector and community leaders to brainstorm ways to jumpstart the state economy. “Business leaders have told us that the state’s self-esteem problem is holding us back,” said Steinberg. “In order to change the way Rhode Islanders talk about our state, we’ve got to let them know that there is plenty to feel good about.”


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