Our Backyard

Our Backyard campaign celebrated a state brimming with global industry, thriving entrepreneurship, world-class universities, and vibrant arts and culture.

This Backyard poster promotes 'Making it Here.'

In 2012, we gathered 300 private sector leaders for Make It Happen RI, a two-day convening on the Rhode Island economy. The state’s lack of self-esteem emerged as a major theme. So, we developed a campaign to celebrate all the positive work going on in our community by tapping into a network of optimistic Rhode Islanders with success stories to share.

More than 1,800 RI manufacturers employ more than 40,000 people.

The campaign made an impression. The Providence Journal thought Backyard was front page news and Cox Cable gave the campaign its own channel.

There was plenty of terrific news and solid facts and figures to share. Backyard was proud to spotlight amazing success stories like our farm-to-table industry, global manufacturing, and cutting edge technology.

From remarkable reinventions to tiny triumphs, there was almost too much activity in Our Backyard for one effort to capture. Thankfully, we had plenty of partners in our work promoting Rhode Island’s promise.

Meet some of the organizations that contributed in a big way to the campaign.

Financial Contributors

Delta Dental
Rhode Island Commodores
Victor and Gussie Baxt Fund at Rhode Island Foundation

In-Kind Sponsors


Colleges and Universities


LocationOne Union Station
Providence, RI 02903


(401) 274-4564

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